How To Market To Women Today

How To Market To Women Today

Most small business owners and marketing managers have an intuitive idea on why and how to market to women today, but few actually understand the nuances of how women want to be marketed to and the data driven strategy around that. Here are some data that will...
TV Time – Opportunity For Small Business

TV Time – Opportunity For Small Business

TV is a great opportunity for small business marketing, but not in the way you might be thinking. If you are expecting us to be suggesting that your small business should be spending your tight budget on TV advertising, you’d be wrong. Television advertising for...
Location Services, Local Marketing And Mobile Customers

Location Services, Local Marketing And Mobile Customers

Most local business owners are familiar with the importance of location. The commonly used saying that retail is all about “location, location, location” isn’t just in the physical world. The right location within a city, on a street or even within a...