Is Your Brand Having An Identity Crisis?

Is Your Brand Having An Identity Crisis?

When someone is going through an identity crisis it is marked by that person seeking a clearer sense of self and an acceptable role within society, and is often caused by their confusion as to goals and priorities within their life. When it is something you are going...
SMB Brick and Mortar Retailers Must Change Tactics

SMB Brick and Mortar Retailers Must Change Tactics

If we had a dollar for every time we heard a prospective client state that they don’t think that their online presence is important to their retail business, well we would just be sitting on an island with a cold drink in our hand. Fortunately, we are able to...
Retailers Need To Focus On Experiences Not Products

Retailers Need To Focus On Experiences Not Products

For many years we have seen a decline in the materialism of old and a progression toward something quite different. Many Americans and others around the world are placing a much bigger emphasis on experiences over things. Several studies have supported the result of...
A Bad Experience Can Hurt Your Small Business

A Bad Experience Can Hurt Your Small Business

Let’s face it, it’s becoming increasingly difficult to get a new customer into your store or on your website. With the continual changes to digital marketing, user habits and increased consumer expectations, brands certainly have their hands full. But when...