Is Your Brand Having An Identity Crisis?

Is Your Brand Having An Identity Crisis?

When someone is going through an identity crisis it is marked by that person seeking a clearer sense of self and an acceptable role within society, and is often caused by their confusion as to goals and priorities within their life. When it is something you are going...
SMB Brick and Mortar Retailers Must Change Tactics

SMB Brick and Mortar Retailers Must Change Tactics

If we had a dollar for every time we heard a prospective client state that they don’t think that their online presence is important to their retail business, well we would just be sitting on an island with a cold drink in our hand. Fortunately, we are able to...
Retailers Need To Focus On Experiences Not Products

Retailers Need To Focus On Experiences Not Products

For many years we have seen a decline in the materialism of old and a progression toward something quite different. Many Americans and others around the world are placing a much bigger emphasis on experiences over things. Several studies have supported the result of...
A Bad Experience Can Hurt Your Small Business

A Bad Experience Can Hurt Your Small Business

Let’s face it, it’s becoming increasingly difficult to get a new customer into your store or on your website. With the continual changes to digital marketing, user habits and increased consumer expectations, brands certainly have their hands full. But when...
Is Your Email Marketing List Big Enough?

Is Your Email Marketing List Big Enough?

No matter what industry you are in, whether you sell to consumers or businesses or if you have an established digital marketing presence, email list building should be an integral component of your marketing. The fact is that of all of the digital marketing components...
Consumer Expectations Of Small Business

Consumer Expectations Of Small Business

Imagine if the 28 million small local businesses in the United States had a crystal ball that could tell them exactly what consumers want from a local business. What if you could be a fly on the wall as consumers were asked about their expectations of small businesses...
Small Business Cyber Attacks – Big Threat

Small Business Cyber Attacks – Big Threat

Remember back to the early nineties when the internet was largely something you logged into to check your personal email? Many big brands, let alone small businesses had little or no website presence, social media wasn’t even a thing and financial institutions...
Why Small Business Marketing Is Tough

Why Small Business Marketing Is Tough

One thing our local small business clients tell us frequently is that doing their own digital marketing is difficult. If you are a small business reading this post, we are pretty confident that you agree with this struggle and it’s no surprise. In fact, a study...
A Small Business Guide To Instagram

A Small Business Guide To Instagram

If you have a small business and are not aware of or using Instagram, you may be missing the boat. Depending on the type of business your local company is in, there are many factors you should know. Though there are many small businesses on Instagram with a personal...