Retailers Need To Focus On Experiences Not Products

Retailers Need To Focus On Experiences Not Products

For many years we have seen a decline in the materialism of old and a progression toward something quite different. Many Americans and others around the world are placing a much bigger emphasis on experiences over things. Several studies have supported the result of...
A Bad Experience Can Hurt Your Small Business

A Bad Experience Can Hurt Your Small Business

Let’s face it, it’s becoming increasingly difficult to get a new customer into your store or on your website. With the continual changes to digital marketing, user habits and increased consumer expectations, brands certainly have their hands full. But when...
Is Your Email Marketing List Big Enough?

Is Your Email Marketing List Big Enough?

No matter what industry you are in, whether you sell to consumers or businesses or if you have an established digital marketing presence, email list building should be an integral component of your marketing. The fact is that of all of the digital marketing components...
Consumer Expectations Of Small Business

Consumer Expectations Of Small Business

Imagine if the 28 million small local businesses in the United States had a crystal ball that could tell them exactly what consumers want from a local business. What if you could be a fly on the wall as consumers were asked about their expectations of small businesses...
Small Business Cyber Attacks – Big Threat

Small Business Cyber Attacks – Big Threat

Remember back to the early nineties when the internet was largely something you logged into to check your personal email? Many big brands, let alone small businesses had little or no website presence, social media wasn’t even a thing and financial institutions...
Why Small Business Marketing Is Tough

Why Small Business Marketing Is Tough

One thing our local small business clients tell us frequently is that doing their own digital marketing is difficult. If you are a small business reading this post, we are pretty confident that you agree with this struggle and it’s no surprise. In fact, a study...
A Small Business Guide To Instagram

A Small Business Guide To Instagram

If you have a small business and are not aware of or using Instagram, you may be missing the boat. Depending on the type of business your local company is in, there are many factors you should know. Though there are many small businesses on Instagram with a personal...
Where Your Customers Come From

Where Your Customers Come From

Being a business owner has many challenges, rewards and responsibilities. Many of the challenges a small business faces are either directly or indirectly related to the bottom line trifecta of sales, marketing and revenue. These three business components are...
Competitive Advantages Of Small Business

Competitive Advantages Of Small Business

Many times small businesses are perceived as having or being at a disadvantage over larger brands. Sadly, due to the challenges that many small business owners face from cash flow, funding shortfalls, marketing, fewer staff and resources, some entrepreneurs might even...
When To Start Christmas Marketing

When To Start Christmas Marketing

When it comes to Christmas marketing, the end of Summer or even Fall is probably not something your small business is thinking about yet. Let’s face it, you have your hands full with the normal business functions you deal with on a daily basis, let alone the...