DESIGN / Portfolio


Combining Art & Science Since 1989

Bring The Creative Thunder! 

Be yourself in expressing your concept – Don’t water it down, twist it to fit in, adapt it, or bend it into an accordion to appease some preconceived notion. Make it resonate with your target audience and the client’s needs. Have it stand on its own merit. Not everyone will see your conceptual perspective but executed well, you will be surprised at what ends up becoming wildly successful!

Be Classic – A good idea is great, but too many good ideas are a nightmare. Try not to recreate the Mona Lisa on the head of a pin, just keep it simple and clear. This is especially imperative in messaging, logo marks, and digital media.

Pop it – Once you have your creative concept roughed out, sit down and “pop it”. In other words, make it sing and take out any extra fluff. It doesn’t have to be overly fussed with. Good creative work usually comes out pretty pure in the first pass. You might need to receive some helpful insight from team members and then refine it to make it gel. Keep the foundational form intact. Don’t overly obsess over it, since you may dilute the best parts of your masterpiece by trying to overwork it.

Flop it – Unlike the component above, this refers to taking a different approach from what the mainstream is doing. Meaning observe what is currently being done well (result-driven) and come up with a new innovative perspective of your own. Not just to be a separatist or a contrarian but to significantly offer a whole new viewpoint to your target audience. Transforming how they see, express, communicate, or utilize a product or service’s offerings.

Branding & Storytelling

Whether a company is a new startup, or they require a refresh to their existing brand, the process of brand development & design is considerably extensive and detailed. The final outcome must deliver results and become a solid foundation from which the brand can scale and build awareness.



✪ Brand Identity, Brand Messaging – The Unique Value Proposition

Building A Brand

The first step to developing a new brand often isn’t just an attractive name, but rather it involves deep research and analysis. Understanding the company as an entity, its team, the products/services offered, and the specific industry in which they are competing in, all must be evaluated. The first step is identifying what you don’t know and verifying what you THINK you know about the company.

Here are the key components that need to be researched, analyzed, and evaluated before moving onto the creative.



A logomark design or redesign has long been the foundation of every large and small brand. “But a successful rebranding involves overhauling a company’s goals, messaging, and culture — not just changing the name or logo.”

Website Design & Development

Strong website design, content, and user experience (UX) are crucial to a successful online presence. 

Visuals and Messaging – Think of your website landing page as a postcard mailed to your prospective customers. You only have a few seconds to get their attention, provide interest and value, to get them to keep reading and engaging. If they do not stay on your website, it will be difficult to make a relationship with them and ultimately receive their business. 

SEO Content and UX Experience – Referred to as on-page SEO or on-page search optimization, it’s a big factor relating to where your website will appear in search results. You also need to understand your target customer(s), what they are searching for, and the kind of content that provides value related to search. Plus the users’ overall experience and interaction on the site.

The Value Of Website Performance

Today, a website or app not only needs to be well designed, address your customers’ needs and be easy to navigate, but it also needs to perform well. Performance can be everything from the speed with which it loads pages and functions, to its ability to accurately and intuitively function for your end-users. And when it comes to technology, innovation and speed are everything.


Mobile commerce or mcommerce is the most advanced technology and internet convergence that is facilitated through mobile devices. Consider mcommerce as the mobile device equivalent of ecommerce for the desktop computer.

The majority of mcommerce purchases are made on the smartphone, tablets, and other devices. In fact, by 2020 smartphones will capture $129.44 billion of all retail mcommerce spending in the US, which represents a purchasing growth rate of 18.3%.

Social Media Content & Graphics

Three Types of Social Media Content:

Promotional Content is designed to educate and attract customers to your products and services, learn about their benefits, unique features, and advantages over the competition and how it solves your customer’s problems.

Selfless Content is content that is relevant to your target customers’ needs and interests, yet often has nothing to do with your brand’s products or services. It’s about putting time, attention, and resources toward creating professionally developed content that speaks to your customer about their lives, outside of what your brand does.

Blog or Editorial Content is research-driven content that speaks to your audience’s needs, interests, and challenges. Just because a certain content type is generally the most effective type of content, doesn’t mean producing it will be effective. Quality content that drives results is a different thing than just creating content without the experience and research required to make it effective.

Various Content Types Applied for Content Effectiveness:

  • Research Reports and White Papers
  • Blog Posts and Videos
  • News Articles 
  • Press Releases
  • Infographics
  • Webinars and Podcasts
  • Newsletters


Small Business – From Product To Profitability

How does a small company go from introducing a new product to the market and take it all the way to profitability? This is a question that just about every new consumer products startup would love to know. Like many who have attempted this challenge, you are painfully...

In Real Life Over Automation – Advantage For Small Business

Small business has many challenges competing with their larger competitors, especially when it comes to digital marketing, customer service and often even pricing. But there are advantages that small business has over their larger rivals if they know how to execute...

Developing A New Brand Is More Than A Cool Logo

So you're starting a new business or needing to refresh an older brand and your first thought is a cute name and a cool logo, right? Not so fast. Developing a new brand establishes a solid foundation from which the entire company, its products, and services rely upon....

Customer Experience – Small Business Biggest Advantage

Small businesses are facing significant challenges in today's connected world. Many small and mid-sized business owners view large brands as consistently outperforming them on and offline and there seems to be little advantage for them to combat against their larger...

Mobile Marketing In A Smartphone World

There’s no doubt that smartphones have changed how humans both communicate and spend their time. This year, smartphone users are forecasted to reach 2.5 Billion worldwide. Since the release of the iPhone in 2007, a lot has changed. In fact, according to some reports,...

What Customers Really Think About Service

It seems like every single day, one can turn to social media to learn of yet again, another customer service horror story. And chances are, if it is one of my friends who is doing the talking, nine times out of ten, I’ll side with them, and share their post with even...

Cyber Security: 5 Ways Small Businesses Can Prepare

Early on in 2018, a news story broke about yet again, another cyber attack. But this time, you won’t believe how it happened. The reported attack occurred as cyber attackers actually hacked into a casino’s network by hacking through a thermostat in their...

As Confidence Soars, How Small Businesses Can Succeed

It seems like every quarter, as of late, confidence for business owners continues to grow. But with this same confidence, there are some distinct challenges. And now, more than ever, it’s a time where businesses, who don't want to get left behind, should be taking a...

Small Business Must Do This In A Good Economy

Based on all reports from credible government and media sources, America is experiences a bit of a boom. Jobless claims are way down, employment levels are breaking records for all demographic groups and small businesses are experiencing growth like never before....

How Your Online Information Affects Your Small Business

As a local small business, it is increasingly important that you understand not just who your customer is, but how they end up in your store. This complex process involves multiple online and offline channels, devices and timelines that require a perfect storm of...

Social Media Videos

Industry & Selfless Relevant Value Videos

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Anya L. Caruso 

Covering over 30 years in the creative and marketing industry, commenced in an ad agency in the New York area, advancing into a Fortune 500 company, and promoted from the advertising department into a brand management position for a national brand. Directed a core team of digital designers, led job and project flow, plus managed a budget of over $1.5 million.

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