How does a small company go from introducing a new product to the market and take it all the way to profitability? This is a question that just about every new consumer products startup would love to know. Like many who have attempted this challenge, you are painfully...
Small business has many challenges competing with their larger competitors, especially when it comes to digital marketing, customer service and often even pricing. But there are advantages that small business has over their larger rivals if they know how to execute...
So you’re starting a new business or needing to refresh an older brand and your first thought is a cute name and a cool logo, right? Not so fast. Developing a new brand establishes a solid foundation from which the entire company, its products, and services rely...
Small businesses are facing significant challenges in today’s connected world. Many small and mid-sized business owners view large brands as consistently outperforming them on and offline and there seems to be little advantage for them to combat against their...
There’s no doubt that smartphones have changed how humans both communicate and spend their time. This year, smartphone users are forecasted to reach 2.5 Billion worldwide. Since the release of the iPhone in 2007, a lot has changed. In fact, according to some reports,...
