Developing A New Brand Is More Than A Cool Logo

Developing A New Brand Is More Than A Cool Logo

So you’re starting a new business or needing to refresh an older brand and your first thought is a cute name and a cool logo, right? Not so fast. Developing a new brand establishes a solid foundation from which the entire company, its products, and services rely...
Customer Experience – Small Business Biggest Advantage

Customer Experience – Small Business Biggest Advantage

Small businesses are facing significant challenges in today’s connected world. Many small and mid-sized business owners view large brands as consistently outperforming them on and offline and there seems to be little advantage for them to combat against their...
Mobile Marketing In A Smartphone World

Mobile Marketing In A Smartphone World

There’s no doubt that smartphones have changed how humans both communicate and spend their time. This year, smartphone users are forecasted to reach 2.5 Billion worldwide. Since the release of the iPhone in 2007, a lot has changed. In fact, according to some reports,...
What Customers Really Think About Service

What Customers Really Think About Service

It seems like every single day, one can turn to social media to learn of yet again, another customer service horror story. And chances are, if it is one of my friends who is doing the talking, nine times out of ten, I’ll side with them, and share their post with even...
Cyber Security: 5 Ways Small Businesses Can Prepare

Cyber Security: 5 Ways Small Businesses Can Prepare

Early on in 2018, a news story broke about yet again, another cyber attack. But this time, you won’t believe how it happened. The reported attack occurred as cyber attackers actually hacked into a casino’s network by hacking through a thermostat in their...