Small Business – From Product To Profitability

Small Business – From Product To Profitability

How does a small company go from introducing a new product to the market and take it all the way to profitability? This is a question that just about every new consumer products startup would love to know. Like many who have attempted this challenge, you are painfully...
Developing A New Brand Is More Than A Cool Logo

Developing A New Brand Is More Than A Cool Logo

So you’re starting a new business or needing to refresh an older brand and your first thought is a cute name and a cool logo, right? Not so fast. Developing a new brand establishes a solid foundation from which the entire company, its products, and services rely...
Customer Experience – Small Business Biggest Advantage

Customer Experience – Small Business Biggest Advantage

Small businesses are facing significant challenges in today’s connected world. Many small and mid-sized business owners view large brands as consistently outperforming them on and offline and there seems to be little advantage for them to combat against their...
Mobile Marketing In A Smartphone World

Mobile Marketing In A Smartphone World

There’s no doubt that smartphones have changed how humans both communicate and spend their time. This year, smartphone users are forecasted to reach 2.5 Billion worldwide. Since the release of the iPhone in 2007, a lot has changed. In fact, according to some reports,...