Developing A New Brand Is More Than A Cool Logo

Developing A New Brand Is More Than A Cool Logo

So you’re starting a new business or needing to refresh an older brand and your first thought is a cute name and a cool logo, right? Not so fast. Developing a new brand establishes a solid foundation from which the entire company, its products, and services rely...
Customer Experience – Small Business Biggest Advantage

Customer Experience – Small Business Biggest Advantage

Small businesses are facing significant challenges in today’s connected world. Many small and mid-sized business owners view large brands as consistently outperforming them on and offline and there seems to be little advantage for them to combat against their...
Mobile Marketing In A Smartphone World

Mobile Marketing In A Smartphone World

There’s no doubt that smartphones have changed how humans both communicate and spend their time. This year, smartphone users are forecasted to reach 2.5 Billion worldwide. Since the release of the iPhone in 2007, a lot has changed. In fact, according to some reports,...
What Customers Really Think About Service

What Customers Really Think About Service

It seems like every single day, one can turn to social media to learn of yet again, another customer service horror story. And chances are, if it is one of my friends who is doing the talking, nine times out of ten, I’ll side with them, and share their post with even...
Cyber Security: 5 Ways Small Businesses Can Prepare

Cyber Security: 5 Ways Small Businesses Can Prepare

Early on in 2018, a news story broke about yet again, another cyber attack. But this time, you won’t believe how it happened. The reported attack occurred as cyber attackers actually hacked into a casino’s network by hacking through a thermostat in their...
As Confidence Soars, How Small Businesses Can Succeed

As Confidence Soars, How Small Businesses Can Succeed

It seems like every quarter, as of late, confidence for business owners continues to grow. But with this same confidence, there are some distinct challenges. And now, more than ever, it’s a time where businesses, who don’t want to get left behind, should be...
Small Business Must Do This In A Good Economy

Small Business Must Do This In A Good Economy

Based on all reports from credible government and media sources, America is experiences a bit of a boom. Jobless claims are way down, employment levels are breaking records for all demographic groups and small businesses are experiencing growth like never before....
How Your Online Information Affects Your Small Business

How Your Online Information Affects Your Small Business

As a local small business, it is increasingly important that you understand not just who your customer is, but how they end up in your store. This complex process involves multiple online and offline channels, devices and timelines that require a perfect storm of...
Just How Complex Is Local Marketing?

Just How Complex Is Local Marketing?

Local marketing online has become a challenging list of details, tasks and ever-changing requirements that keep any marketing professional on their toes. For many local, small businesses it seems like it has become their second full-time job and second college career,...
Is Your Brand Having An Identity Crisis?

Is Your Brand Having An Identity Crisis?

When someone is going through an identity crisis it is marked by that person seeking a clearer sense of self and an acceptable role within society, and is often caused by their confusion as to goals and priorities within their life. When it is something you are going...