How does a small company go from introducing a new product to the market and take it all the way to profitability? This is a question that just about every new consumer products startup would love to know. Like many who have attempted this challenge, you are painfully...
Small business has many challenges competing with their larger competitors, especially when it comes to digital marketing, customer service and often even pricing. But there are advantages that small business has over their larger rivals if they know how to execute...
So you’re starting a new business or needing to refresh an older brand and your first thought is a cute name and a cool logo, right? Not so fast. Developing a new brand establishes a solid foundation from which the entire company, its products, and services rely...
Small businesses are facing significant challenges in today’s connected world. Many small and mid-sized business owners view large brands as consistently outperforming them on and offline and there seems to be little advantage for them to combat against their...
There’s no doubt that smartphones have changed how humans both communicate and spend their time. This year, smartphone users are forecasted to reach 2.5 Billion worldwide. Since the release of the iPhone in 2007, a lot has changed. In fact, according to some reports,...
It seems like every single day, one can turn to social media to learn of yet again, another customer service horror story. And chances are, if it is one of my friends who is doing the talking, nine times out of ten, I’ll side with them, and share their post with even...
Early on in 2018, a news story broke about yet again, another cyber attack. But this time, you won’t believe how it happened. The reported attack occurred as cyber attackers actually hacked into a casino’s network by hacking through a thermostat in their...
It seems like every quarter, as of late, confidence for business owners continues to grow. But with this same confidence, there are some distinct challenges. And now, more than ever, it’s a time where businesses, who don’t want to get left behind, should be...
Based on all reports from credible government and media sources, America is experiences a bit of a boom. Jobless claims are way down, employment levels are breaking records for all demographic groups and small businesses are experiencing growth like never before....
As a local small business, it is increasingly important that you understand not just who your customer is, but how they end up in your store. This complex process involves multiple online and offline channels, devices and timelines that require a perfect storm of...
