Local marketing online has become a challenging list of details, tasks and ever-changing requirements that keep any marketing professional on their toes. For many local, small businesses it seems like it has become their second full-time job and second college career,...
When someone is going through an identity crisis it is marked by that person seeking a clearer sense of self and an acceptable role within society, and is often caused by their confusion as to goals and priorities within their life. When it is something you are going...
If we had a dollar for every time we heard a prospective client state that they don’t think that their online presence is important to their retail business, well we would just be sitting on an island with a cold drink in our hand. Fortunately, we are able to...
How many times have you thought about hiring a digital marketing agency and said to yourself something like, “but they’re not an expert on my industry”? Maybe you’ve thought that in order to have a professional agency handle your content...
For many years we have seen a decline in the materialism of old and a progression toward something quite different. Many Americans and others around the world are placing a much bigger emphasis on experiences over things. Several studies have supported the result of...
Let’s face it, it’s becoming increasingly difficult to get a new customer into your store or on your website. With the continual changes to digital marketing, user habits and increased consumer expectations, brands certainly have their hands full. But when...
No matter what industry you are in, whether you sell to consumers or businesses or if you have an established digital marketing presence, email list building should be an integral component of your marketing. The fact is that of all of the digital marketing components...
Imagine if the 28 million small local businesses in the United States had a crystal ball that could tell them exactly what consumers want from a local business. What if you could be a fly on the wall as consumers were asked about their expectations of small businesses...
Remember back to the early nineties when the internet was largely something you logged into to check your personal email? Many big brands, let alone small businesses had little or no website presence, social media wasn’t even a thing and financial institutions...
One thing our local small business clients tell us frequently is that doing their own digital marketing is difficult. If you are a small business reading this post, we are pretty confident that you agree with this struggle and it’s no surprise. In fact, a study...
