Competitive Advantages Of Small Business

Competitive Advantages Of Small Business

Many times small businesses are perceived as having or being at a disadvantage over larger brands. Sadly, due to the challenges that many small business owners face from cash flow, funding shortfalls, marketing, fewer staff and resources, some entrepreneurs might even...
When To Start Christmas Marketing

When To Start Christmas Marketing

When it comes to Christmas marketing, the end of Summer or even Fall is probably not something your small business is thinking about yet. Let’s face it, you have your hands full with the normal business functions you deal with on a daily basis, let alone the...
What Is Integrated Marketing For Small Business?

What Is Integrated Marketing For Small Business?

For many local small businesses, integrated digital marketing, social media and search marketing are becoming more and more challenging and complicated. When you add numerous marketing terms, phrases and technical obstacles into the mix, some small businesses are left...
Small Business Website – Did You Know?

Small Business Website – Did You Know?

Your small business website is as important to your business as your actual store. Whether you sell products online or not, your website is often how consumers find out about your business, what you do and where you are located. The interesting point that many small...
Digital Device Addiction And Small Business

Digital Device Addiction And Small Business

Can we be honest? Many of us are seriously addicted to digital devices. Not having them within reach can spawn feelings of anxiety and anger, just because we are not connected and continuing our consumption of connections, content and engagement. But digital device...
Small Business Customers That Are Not Local

Small Business Customers That Are Not Local

If you are like many local small businesses, the focus of your offline marketing and digital marketing strategy is focused on your local customer, your local community and other local targeting methods. It certainly makes perfect sense to focus on your local customers...
Small Business In A Walmart World

Small Business In A Walmart World

Being a small business certainly has its challenges. Most small businesses struggle with cash flow, staffing, regulation compliance, marketing and just plain keeping your head above water. As if it wasn’t enough, many small businesses find themselves trying to...
Why Social Media Is Crucial To Small Business

Why Social Media Is Crucial To Small Business

Creating an effective digital marketing presence as a small business is no longer something that is considered a luxury. Today’s consumers are entirely focused on digital information, content and purchasing, or at the very least using digital to research their...
Surviving A Small Business Crisis

Surviving A Small Business Crisis

You don’t know when a crisis will hit your small business. Often given the nature of a crisis, it will come when you are unaware and running your business peacefully on cruise control. It is then that the mayhem of a crisis may swoop in and potentially cause...
Why Companies Are Using More Agencies

Why Companies Are Using More Agencies

According to new research, more companies are using more marketing agency partners than ever before and this is expected to continue to grow. The recently released report by SoDA (which surveyed director level and above marketing executives at some of the largest...