Small Business Website – Did You Know?

Small Business Website – Did You Know?

Your small business website is as important to your business as your actual store. Whether you sell products online or not, your website is often how consumers find out about your business, what you do and where you are located. The interesting point that many small...
Digital Device Addiction And Small Business

Digital Device Addiction And Small Business

Can we be honest? Many of us are seriously addicted to digital devices. Not having them within reach can spawn feelings of anxiety and anger, just because we are not connected and continuing our consumption of connections, content and engagement. But digital device...
Small Business Customers That Are Not Local

Small Business Customers That Are Not Local

If you are like many local small businesses, the focus of your offline marketing and digital marketing strategy is focused on your local customer, your local community and other local targeting methods. It certainly makes perfect sense to focus on your local customers...
Small Business In A Walmart World

Small Business In A Walmart World

Being a small business certainly has its challenges. Most small businesses struggle with cash flow, staffing, regulation compliance, marketing and just plain keeping your head above water. As if it wasn’t enough, many small businesses find themselves trying to...
Why Social Media Is Crucial To Small Business

Why Social Media Is Crucial To Small Business

Creating an effective digital marketing presence as a small business is no longer something that is considered a luxury. Today’s consumers are entirely focused on digital information, content and purchasing, or at the very least using digital to research their...
Surviving A Small Business Crisis

Surviving A Small Business Crisis

You don’t know when a crisis will hit your small business. Often given the nature of a crisis, it will come when you are unaware and running your business peacefully on cruise control. It is then that the mayhem of a crisis may swoop in and potentially cause...
Why Companies Are Using More Agencies

Why Companies Are Using More Agencies

According to new research, more companies are using more marketing agency partners than ever before and this is expected to continue to grow. The recently released report by SoDA (which surveyed director level and above marketing executives at some of the largest...
Learning From Millennial Entrepreneurs

Learning From Millennial Entrepreneurs

The millennial business owner (MBO) has a unique view of their business than any other older business owner. They are confident in their vision and invest in it far more intensely. Most non-millennial owners are far more conservative in their risk to profit...
How To Market To Women Today

How To Market To Women Today

Most small business owners and marketing managers have an intuitive idea on why and how to market to women today, but few actually understand the nuances of how women want to be marketed to and the data driven strategy around that. Here are some data that will...
TV Time – Opportunity For Small Business

TV Time – Opportunity For Small Business

TV is a great opportunity for small business marketing, but not in the way you might be thinking. If you are expecting us to be suggesting that your small business should be spending your tight budget on TV advertising, you’d be wrong. Television advertising for...