If small and local businesses could embrace and execute a single marketing tactic this year it should be the art of empathy. Empathy, the ability to understand and share the feelings of someone else and capturing it in return is key to today’s digital marketing...
Consumers today have become distrustful of large corporations and the executives that run them. According to a Gallup poll from June 2013, following the financial crisis of 2007-2009, only 22% of Americans had a significant level of confidence in big business. As you...
