Consumer Expectations Of Small Business

Consumer Expectations Of Small Business

Imagine if the 28 million small local businesses in the United States had a crystal ball that could tell them exactly what consumers want from a local business. What if you could be a fly on the wall as consumers were asked about their expectations of small businesses...
How Brand Alignment Wins For Small Business

How Brand Alignment Wins For Small Business

Consumers today have become distrustful of large corporations and the executives that run them. According to a Gallup poll from June 2013, following the financial crisis of 2007-2009, only 22% of Americans had a significant level of confidence in big business. As you...