How to use content in small business marketing is a common question. It used to be that local small business would rely on word of mouth, print and yellow page advertising to ensure a steady stream of customer awareness, traffic and sales. Then many small business...
If you own or run a small or local business, you know the numerous challenges you have on a daily basis. It doesn’t take an article to tell you that you are like a juggler of people, things and priorities. Not only are you running the day-to-day operations of...
A small business owner in a local market, whether you are in the retail, consumer or business to business space, we are pretty sure you have your hands full. You are trying to run your business, manage cash flow and hiring, scheduling and training of staff, let alone...
If small and local businesses could embrace and execute a single marketing tactic this year it should be the art of empathy. Empathy, the ability to understand and share the feelings of someone else and capturing it in return is key to today’s digital marketing...
