Retailers Need To Focus On Experiences Not Products

Retailers Need To Focus On Experiences Not Products

For many years we have seen a decline in the materialism of old and a progression toward something quite different. Many Americans and others around the world are placing a much bigger emphasis on experiences over things. Several studies have supported the result of...
Is Your Email Marketing List Big Enough?

Is Your Email Marketing List Big Enough?

No matter what industry you are in, whether you sell to consumers or businesses or if you have an established digital marketing presence, email list building should be an integral component of your marketing. The fact is that of all of the digital marketing components...
Why Small Business Marketing Is Tough

Why Small Business Marketing Is Tough

One thing our local small business clients tell us frequently is that doing their own digital marketing is difficult. If you are a small business reading this post, we are pretty confident that you agree with this struggle and it’s no surprise. In fact, a study...
When To Start Christmas Marketing

When To Start Christmas Marketing

When it comes to Christmas marketing, the end of Summer or even Fall is probably not something your small business is thinking about yet. Let’s face it, you have your hands full with the normal business functions you deal with on a daily basis, let alone the...
What Is Integrated Marketing For Small Business?

What Is Integrated Marketing For Small Business?

For many local small businesses, integrated digital marketing, social media and search marketing are becoming more and more challenging and complicated. When you add numerous marketing terms, phrases and technical obstacles into the mix, some small businesses are left...