Can we be honest? Many of us are seriously addicted to digital devices. Not having them within reach can spawn feelings of anxiety and anger, just because we are not connected and continuing our consumption of connections, content and engagement. But digital device...
If you are like many local small businesses, the focus of your offline marketing and digital marketing strategy is focused on your local customer, your local community and other local targeting methods. It certainly makes perfect sense to focus on your local customers...
According to new research, more companies are using more marketing agency partners than ever before and this is expected to continue to grow. The recently released report by SoDA (which surveyed director level and above marketing executives at some of the largest...
TV is a great opportunity for small business marketing, but not in the way you might be thinking. If you are expecting us to be suggesting that your small business should be spending your tight budget on TV advertising, you’d be wrong. Television advertising for...
Most local business owners are familiar with the importance of location. The commonly used saying that retail is all about “location, location, location” isn’t just in the physical world. The right location within a city, on a street or even within a...