The Role of Content In Small Business Marketing

The Role of Content In Small Business Marketing

How to use content in small business marketing is a common question. It used to be that local small business would rely on word of mouth, print and yellow page advertising to ensure a steady stream of customer awareness, traffic and sales. Then many small business...
Using Color to Influence Your Marketing

Using Color to Influence Your Marketing

Color has a way of subliminally influencing behavior and the perception of objects and products. We are all affected by color which is based on our intangible psychological perception. This stems all the way back to nature and our natural instincts to either fight or...
Measuring Small Business Marketing Success

Measuring Small Business Marketing Success

Business success is often easily measured, using simple profit and loss statements and balance sheets based on normal accounting methods. Using these simple and standard methods, a small business can easily answer whether their business is succeeding overall. If there...
Study – Small Business Struggling With Tech, Marketing & Results

Study – Small Business Struggling With Tech, Marketing & Results

As the complexities of small business digital marketing continue to grow, the number of marketing technologies are also doubling each and every year. The escalating requirements to stay on top of constant marketing channel and platform changes, as well as changes...
Print Vs Digital Marketing For Small Business

Print Vs Digital Marketing For Small Business

When a powerhouse brand to small businesses deploys a massive ad campaign designed by huge advertising agencies, it will get noticed, but is it serving their customers well? That is the question small business owners need to ask themselves when they consider print vs...