If you are like many local small businesses, the focus of your offline marketing and digital marketing strategy is focused on your local customer, your local community and other local targeting methods. It certainly makes perfect sense to focus on your local customers...
Color has a way of subliminally influencing behavior and the perception of objects and products. We are all affected by color which is based on our intangible psychological perception. This stems all the way back to nature and our natural instincts to either fight or...
Sometimes when we listen to the news and pundits that interpret reports and statistics, our hope or determination can get clouded. This is also true in business, but especially for small business owners. If we watch the news we could get a sense that everything was...
