If you are like many local small businesses, the focus of your offline marketing and digital marketing strategy is focused on your local customer, your local community and other local targeting methods. It certainly makes perfect sense to focus on your local customers...
How to use content in small business marketing is a common question. It used to be that local small business would rely on word of mouth, print and yellow page advertising to ensure a steady stream of customer awareness, traffic and sales. Then many small business...
Small business search results are at the heart of local marketing for the small, local, retail business. Search marketing, search optimization (SEO) and generating traffic to your small business has numerous components that all work together to achieve results. Local...
There are so many digital marketing channels that brands, agencies and marketers can utilize online today, that many find themselves overwhelmed. Where do you start? What are digital marketing channels and how many digital channels are there? Which digital marketing...
Retail businesses have the never-ending challenge of getting customers through their doors. This escalating demand has become more significant in the digital age as traditional methods such as yellow pages, direct mail and newspaper advertising have continued to...
